Tag: Ogilvy

Lloyds Banking Group redefines agency model with new creative and strategic parners

Stuart Mitchell

Lloyds Banking Group has appointed Ogilvy Experience as its new 121 and digital marketing creative partner, to build deeply personalised customer communications experiences and further support the Group’s purpose to help Britain Prosper.  Ogilvy Experience won the competitive pitch – managed by Ingenuity – with their talented team, who bring a wealth of knowledge and innovative capabilities. The agency will officially start working as Lloyds Banking Group’s dedicated creative experience partner in April, working across the portfolio of brands. Chris Davis-Coward, Head of Customer Engagement at Lloyds Banking Group, said:…

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The Elton John AIDS Foundation, Clear Channel and Ogilvy UK Launch LGBT-QR Codes, an Innovative New Fundraising Platform

Stuart Mitchell

Clear Channel UK, a leading Out of Home media and infrastructure company, and Ogilvy UK’s Proud network, have partnered with the Elton John AIDS Foundation to launch LGBT-QR Codes – an innovative new fundraising platform set to debut worldwide during Pride 2022. An iconic image of Sir Elton John has been transformed into an LGBT-QR Code – a new fundraising mechanic which turns functional monochrome QR codes into instantly-recognisable design icons.  Appearing in European cities and alongside Pride march routes throughout the Summer, each LGBT-QR Code takes users to a…

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Area 23, BBH USA, Epic Games, Leo Burnett Chicago, McCann Paris, Ogilvy, Publicis Italy, And R/GA Win Grand Clio Awards

Stuart Mitchell

The Clio Awards, the premier international awards competition for the creative business, revealed the winners of its most prestigious awards at a live ceremony hosted by Jai Rodriguez at the Ziegfeld Ballroom in New York City this evening. 2022 Grand Clio Awards were handed out to Area 23, BBH USA, McCann Paris, Ogilvy, and R/GA, in addition to Leo Burnett Chicago, who took home four Grand Clios in Print, Direct, Experience/Activation, and Integrated campaign. Clio’s juries celebrated the agency’s powerful work for Change the Ref, Inc., which featured NRA leaders…

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EMERGENCY and Ogilvy Ask Us To Reflect on the Consequences of War Through the Eyes of Those Who Experienced It.

Stuart Mitchell

EMERGENCY and Ogilvy are back with a wish for the year ahead. At the end of last month EMERGENCY launched their annual campaign. The message “Let’s make 2022 a year of peace, not war” took on life with a video distributed on EMERGENCY’s global social media channels, and with a public advertising campaign at 100 locations across underground stations in Milan, Italy. The video narrates the tough choice of a mother, in a country hit by war. The story starts just like any other day, with the girl getting ready…

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Ogilvy Shines At The AMASA Media Innovation Awards

Stuart Mitchell

Two Ogilvy campaigns – Huggies ‘The World’s First Baby Marathon’ and Carling Black Label #NoExcuse – have added 4 Gold AMASA Awards to their extensive list of laurels. The 2018 AMASA (Advertising Media Association of South Africa) Awards celebrate excellence in media planning, innovation and creative media ideas. The winners were announced in Sandton last month. Ogilvy SA CCO Pete Case says he’s delighted to see these two highly innovative pieces of work get further recognition: “We believe that our role as an agency is not only to create compelling…

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