Tag: One Water

One Water Launches Travel Trade Sales Incentive Tour as World Duty Free donations hit £2.95m Milestone

Stuart Mitchell

Ethical water brand One Water has launched its annual Travel Trade Awareness Tour in partnership with Avolta, in its World Duty Free stores which are in 38 locations across the UK, including most UK airports.With over £2.95 million raised to date through One Water sales in World Duty Free stores, the campaign continues to transform lives by funding clean water projects in areas like rural Malawi. Funds raised via sales of One Water bottles at UK airports have contributed towards the rehabilitation of broken water points, the installation of gravity-fed…

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One Water unveils bold new rebrand to appeal to a growing ethically conscious audience

Stuart Mitchell

One Water, the ethical water brand, today unveils its refreshed branding. The rebrand represents a bold, colorful, and warm new look that builds upon the company’s original aesthetic while clarifying its mission to make ethical hydration the easy choice for consumers. The new visual identity of One Water harks back to their original logo, featuring two inverted water droplets forming the shape of a heart, symbolising the good being done with every purchase of One Water. The rebrand will be accompanied by a marketing and social media campaign – Do One…

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Ethical Hydration brand One Water wins at 2024 Frontier Awards

Stuart Mitchell

The winners of the landmark 40th Frontier Awards were announced at a glittering gala event held last month at the iconic Carlton, Cannes. One Water and World Duty Free, a subsidiary of global travel experience player, Avolta, picked up the People & Planet Award: Sustainability. The award was for an annual sales initiative that One Water runs every year with World Duty Free. For every bottle of One Water sold, a donation is made to The One Foundation, funding clean water projects all around the world.  Top-sellers in stores ‘win’…

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One Water fundraising to boom this year as Ocado and Sainsbury’s seek out ‘brands with purpose’

Stuart Mitchell

Ethical Hydration brand One Water is set to have a bumper year as customers seek out purpose-led brands in their weekly shop. One Water estimates that they’ll be able to fund the provision of clean, safe water to around 6,500 people in sub-Saharan Africa due to new listings with Sainsbury’s in June and Ocado going live this month. Transforming the lives of around 25 communities, a donation from each sale will go to The One Foundation, to fund clean water projects where it’s needed most – ranging from hand-pump programmes in…

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