Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara as a core element of its corporate sustainability strategy and provide comprehensive emissions measurement for buy-and sell-side customers as part of its Smart Curation Platform. Measurement of all campaigns will be compliant with industry-standard measurement frameworks, including SRI & Alliance Digitale from now, and GARM in the near future. Integration is already underway,…
Read MoreOnetag Takes The Lead On GARM Sustainability Framework With Cedara Partnership
