Tag: Opinium

Opinium reveals how the charity sector could change after Covid-19

Stuart Mitchell

A new report from Opinium examines the ways in which consumers are supporting charities during the crisis, and reveals the potential long-term changes to the sector as a result of Covid-19. The report also shares consumer recommendations for charities during this time, including the need for increased digital campaigns, celebrity endorsements, and capitalising on the new sense of community. State of consumer support Half (51%) of UK adults are continuing to support charities at this time. Support continues for charities supporting animals (18%) and specific diseases (18%), but support for…

Read More

PRCA and PRWeek launch Public Affairs Census

Stuart Mitchell

The PRCA and PRWeek have launched the first Public Affairs Census, in conjunction with research partner Opinium, sponsored by DeHavilland. The Public Affairs Census 2019 is now open. Click here to take part.  The results, which will be launched later this year, will provide the most comprehensive and authoritative analysis of the UK public affairs industry. The Public Affairs Census 2019 will reveal authoritative demographics and diversity figures, salaries, the gender pay gap, industry prospects, and the industry’s evaluation preferences. Not to mention how public affairs professionals feel about the…

Read More