Tag: Opinium

UK firms prioritising corporate purpose – New research from ICCO World PR Report

Stuart Mitchell

Public relations professionals in the UK are seeing greater attention to corporate purpose from agency heads, according to figures revealed in the International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with PRovoke and Opinium – delivers a robust snapshot of the global PR landscape, revealing the issues, trends, and opportunities for agencies across seven worldwide regions. This year, the survey included new questions to reflect the challenges of the pandemic, as well as increased focus on diversity and racial equity. PR with purpose is becoming…

Read More

PRCA, ICCO, and Opinium launch Mental Wellbeing Audit

Stuart Mitchell

The PRCA, ICCO, and Opinium are partnering again to conduct a mental wellbeing audit of the PR and communications industry. This year’s audit will seek to understand how COVID-19 is impacting the mental wellbeing of practitioners and how individuals are coping with remote working. The results of the survey will enable the industry to explore how the current pandemic is affecting employees and their wellbeing. It will also provide insight on how to best support staff who are struggling with their mental health. This follows last year’s research which revealed…

Read More

Opinium reveals how the charity sector could change after Covid-19

Stuart Mitchell

A new report from Opinium examines the ways in which consumers are supporting charities during the crisis, and reveals the potential long-term changes to the sector as a result of Covid-19. The report also shares consumer recommendations for charities during this time, including the need for increased digital campaigns, celebrity endorsements, and capitalising on the new sense of community. State of consumer support Half (51%) of UK adults are continuing to support charities at this time. Support continues for charities supporting animals (18%) and specific diseases (18%), but support for…

Read More

PRCA and PRWeek launch Public Affairs Census

Stuart Mitchell

The PRCA and PRWeek have launched the first Public Affairs Census, in conjunction with research partner Opinium, sponsored by DeHavilland. The Public Affairs Census 2019 is now open. Click here to take part.  The results, which will be launched later this year, will provide the most comprehensive and authoritative analysis of the UK public affairs industry. The Public Affairs Census 2019 will reveal authoritative demographics and diversity figures, salaries, the gender pay gap, industry prospects, and the industry’s evaluation preferences. Not to mention how public affairs professionals feel about the…

Read More