Comms industry must overcome nerves and bandwagoning to fight climate misinformation – new PRCA research

The launch of the first research report from the PRCA Misinformation in the Climate Crisis Strategy Group and Opinium, global insight agency, reveals an industry ready to tackle misinformation, but nervous about expertise and bandwagoning. The study of almost 200 UK PR and communications professionals conducted by Opinium explored the current perception of the climate crisis and misinformation, the role of communications professionals within it and the challenges that need to be addressed.  Over 80% of those surveyed are already playing an active role in advising the organisations they work for on…

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UK firms prioritising corporate purpose – New research from ICCO World PR Report

Public relations professionals in the UK are seeing greater attention to corporate purpose from agency heads, according to figures revealed in the International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with PRovoke and Opinium – delivers a robust snapshot of the global PR landscape, revealing the issues, trends, and opportunities for agencies across seven worldwide regions. This year, the survey included new questions to reflect the challenges of the pandemic, as well as increased focus on diversity and racial equity. PR with purpose is becoming…

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PRCA, ICCO, and Opinium launch Mental Wellbeing Audit

The PRCA, ICCO, and Opinium are partnering again to conduct a mental wellbeing audit of the PR and communications industry. This year’s audit will seek to understand how COVID-19 is impacting the mental wellbeing of practitioners and how individuals are coping with remote working. The results of the survey will enable the industry to explore how the current pandemic is affecting employees and their wellbeing. It will also provide insight on how to best support staff who are struggling with their mental health. This follows last year’s research which revealed…

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Opinium reveals how the charity sector could change after Covid-19

A new report from Opinium examines the ways in which consumers are supporting charities during the crisis, and reveals the potential long-term changes to the sector as a result of Covid-19. The report also shares consumer recommendations for charities during this time, including the need for increased digital campaigns, celebrity endorsements, and capitalising on the new sense of community. State of consumer support Half (51%) of UK adults are continuing to support charities at this time. Support continues for charities supporting animals (18%) and specific diseases (18%), but support for…

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PRCA and PRWeek launch Public Affairs Census

The PRCA and PRWeek have launched the first Public Affairs Census, in conjunction with research partner Opinium, sponsored by DeHavilland. The Public Affairs Census 2019 is now open. Click here to take part.  The results, which will be launched later this year, will provide the most comprehensive and authoritative analysis of the UK public affairs industry. The Public Affairs Census 2019 will reveal authoritative demographics and diversity figures, salaries, the gender pay gap, industry prospects, and the industry’s evaluation preferences. Not to mention how public affairs professionals feel about the…

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