Tag: Opinium

Practice what you preach: Only half of UK workers believe their employer’s actions match their words when it comes to ESG

Stuart Mitchell

Only half (52%) of workers in the UK believe that the way their employer promotes itself is aligned with their actions towards environmental, social and ethical issues, according to new research from global research and insights agency Opinium. Amongst senior decision-makers this rises to three in five (60%), suggesting there is some level of disconnect between how senior decision-makers perceive their business’ actions compared to middle management (58%) or more junior employees and manual workers (46%). One in eight UK workers (12%) believe that their business acts in a way…

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New research establishes how Official sports fan zones attract new visitors and boost footfall to Out of home venues

Stuart Mitchell

According to research carried out during the Olympic Games by Ocean Outdoor and Opinium, one in three visitors interviewed say they made a specific plan to visit one of the official Team GB fan zones presented by Ocean this summer. More than 700 fan zone visitors took part in the study which sets out to measure the visitor experience, the value for landlords, sponsors and brand partners and the importance of the association with Team GB.    The key findings reveal that: Nearly half of those interviewed (47%) said they…

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Consumer pressure on brands’ pricing builds as cost of living crisis worsens

Stuart Mitchell

The number of consumers looking to brands to help them through the cost of living crisis by keeping their prices fair has increased by 5% since May, while those wanting brands to freeze the price on their value-range products or services has leapt up by 22%. This is according to an autumn survey of 2000 adults, commissioned by the IPA and carried out by Opinium. These latest results are a follow-up to the IPA-commissioned spring poll in which a separate sample of 2,000 adults were asked for their response to…

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PR professionals more likely to suffer from poor mental health compared to other UK workers

Stuart Mitchell

PR practitioners are significantly more likely to suffer from poor mental health compared to other UK workers, according to new research carried out by the PRCA and CIPR. The research – conducted by Opinium – found nine in ten (90%) PR professionals have struggled with their mental wellbeing to an extent over the past 12 months, compared to 65% of UK workers. PR professionals are also less likely to take time off from work for mental wellbeing reasons than other UK workers; one in four PR practitioners took leave for mental health,…

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British consumers feel ‘disgusted’ and ‘guilty’ about fashion industry abuses but lack money and resources to shop ethically

Stuart Mitchell

New polling shows that British consumers feel strong negative emotions about fashion industry exploitation, and that they want the industry cleaned up so they can enjoy shopping without guilt. More than two-thirds (68% percent) felt either ‘disgusted’ ‘sad’ or ‘angry’ about the fact that many garment suppliers in countries like Bangladesh were not paid during the first year of the pandemic, and more than a third felt guilt about the fact that their clothes are not made ethically. The attitudes were revealed in a new poll carried out by Opinium…

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