British consumers feel ‘disgusted’ and ‘guilty’ about fashion industry abuses but lack money and resources to shop ethically

New polling shows that British consumers feel strong negative emotions about fashion industry exploitation, and that they want the industry cleaned up so they can enjoy shopping without guilt. More than two-thirds (68% percent) felt either ‘disgusted’ ‘sad’ or ‘angry’ about the fact that many garment suppliers in countries like Bangladesh were not paid during the first year of the pandemic, and more than a third felt guilt about the fact that their clothes are not made ethically. The attitudes were revealed in a new poll carried out by Opinium…

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IPA research indicates ESG could give agencies competitive edge

Promoting and demonstrating Environmental, Social and Governance (ESG) values and actions to brands could give agencies a marginal gain over their competitors, according to new IPA-commissioned research unveiled at the IPA Business Growth Conference. While the results reveal a nuanced picture, they do show that brands are placing growing importance on ESG and hold agencies up to high standards when it comes to understanding their brands’ and their own ESG values and actions. The results also indicate that while proof of commitment to ESG may not win new business outright,…

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Comms industry must overcome nerves and bandwagoning to fight climate misinformation – new PRCA research

The launch of the first research report from the PRCA Misinformation in the Climate Crisis Strategy Group and Opinium, global insight agency, reveals an industry ready to tackle misinformation, but nervous about expertise and bandwagoning. The study of almost 200 UK PR and communications professionals conducted by Opinium explored the current perception of the climate crisis and misinformation, the role of communications professionals within it and the challenges that need to be addressed.  Over 80% of those surveyed are already playing an active role in advising the organisations they work for on…

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UK firms prioritising corporate purpose – New research from ICCO World PR Report

Public relations professionals in the UK are seeing greater attention to corporate purpose from agency heads, according to figures revealed in the International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with PRovoke and Opinium – delivers a robust snapshot of the global PR landscape, revealing the issues, trends, and opportunities for agencies across seven worldwide regions. This year, the survey included new questions to reflect the challenges of the pandemic, as well as increased focus on diversity and racial equity. PR with purpose is becoming…

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PRCA, ICCO, and Opinium launch Mental Wellbeing Audit

The PRCA, ICCO, and Opinium are partnering again to conduct a mental wellbeing audit of the PR and communications industry. This year’s audit will seek to understand how COVID-19 is impacting the mental wellbeing of practitioners and how individuals are coping with remote working. The results of the survey will enable the industry to explore how the current pandemic is affecting employees and their wellbeing. It will also provide insight on how to best support staff who are struggling with their mental health. This follows last year’s research which revealed…

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