Independence Blue Cross Foundation announces ‘Someone You Know,’ a public awareness campaign that addresses the stigma of opioid misuse

The Independence Blue Cross Foundation (Foundation) has announced the launch of “Someone You Know,” a multimedia campaign focused on reducing the stigma of opioid misuse and inspiring hope in people seeking help with addiction and recovery. The campaign will feature a mix of print and outdoor advertising, personal videos, and print stories from people affected by opioid misuse, such as men and women in active recovery, a mother who lost her son to an opioid overdose, and a grandmother raising her granddaughter while her son gets treatment. The campaign, which…

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