Tag: Oxford

New Study from the University of Oxford Finds Storytelling Reduces Political Polarisation

Stuart Mitchell

A ground-breaking new study from the University of Oxford and The Ohio State University reveals compelling evidence that storytelling reduces polarisation and measurably strengthens emotional connection, active citizenship and social cohesion among secondary school pupils. The longitudinal, controlled study tested the efficacy of a storytelling intervention in five diverse Kentucky school districts, in partnership with global not-for-profit organisation Narrative 4, which uses storytelling to promote social change. The study compared the experiences and perspectives of pupils who took part in this storytelling intervention to peers in a control group. “This study…

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Waitrose Unpacked refillables test to launch in more shops after positive response in Oxford

Stuart Mitchell

Waitrose & Partners is to extend its ‘Unpacked’ test in Oxford beyond the original end date of 18 August and has committed to introducing elements of the concept into three more shops by the end of the year, after an overwhelmingly positive response.  The retailer transformed its Botley Road shop in June taking more than 200 products out of their packaging to test how customers might be prepared to shop differently, with the aim of saving thousands of tonnes of unnecessary plastic.  The test, now into its ninth week, set…

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