Tag: Perspectus Global

Average PR Agency spends £11K on pitching every year – New research

Stuart Mitchell

The average UK PR agency does 27 new business pitches every year, clocking up 1,674 hours, and £11,000 in costs. A new study of senior agency professionals has found that the average agency undertakes 27 pitches to win new contracts every year, with 62 hours spent on average per pitch. This figure covers everything from tender identification, kick off brainstorms, strategy formulation, pitch planning, tissue sessions/ liaison with the client pre pitch with questions, budgeting, pitch material preparation, the pitch itself – and travelling to and from pitch – and takes into…

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Yes, we’ll pay more for environmentally-friendly packaging!

Stuart Mitchell

Three in four (73%) shoppers in the UK say they would pay more for a product if the packaging had less impact on the environment, according to a new study by Perspectus Global on behalf of Pro Carton – the European association of carton and cartonboard manufacturers. Interestingly, the survey found that younger Brits (aged 22-28) were most willing to spend more (88%) for the sake of the planet. Whereas those in the over-65 category, despite being one of the wealthiest age groups, were the least likely to pay more,…

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