Special Olympics and Coca-Cola celebrate 50 years of partnership

London’s Piccadilly Circus has played host to the iconic Coca-Cola sign since 1955. Its latest display celebrates Coca-Cola’s 50-year relationship with Special Olympics. On 20 July 2018, major landmarks, stadiums and iconic buildings around the world were lit up a global display of unity, as part of the global Special Olympics 50th Anniversary celebrations. One of these landmarks was the Piccadilly Sign in Central London, familiar home to the iconic Coca-Cola logo. The Special Olympics 50th anniversary video that was displayed on the Piccadilly sign #LightUpForInclusion This worldwide act of unity represents…

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