Special Olympics and Coca-Cola celebrate 50 years of partnership

London’s Piccadilly Circus has played host to the iconic Coca-Cola sign since 1955. Its latest display celebrates Coca-Cola’s 50-year relationship with Special Olympics.

On 20 July 2018, major landmarks, stadiums and iconic buildings around the world were lit up a global display of unity, as part of the global Special Olympics 50th Anniversary celebrations. One of these landmarks was the Piccadilly Sign in Central London, familiar home to the iconic Coca-Cola logo.

The Special Olympics 50th anniversary video that was displayed on the Piccadilly sign


This worldwide act of unity represents the dawn of the Inclusion Revolution – Special Olympics’ mission to end worldwide discrimination against people with intellectual disabilities and create more inclusive communities.

Coca-Cola said

The Coca-Cola Company have been a longstanding supporter of Special Olympics, having been a Founding Partner in the US.

Closer to home, Coca-Cola Great Britain have been proud sponsors of Special Olympics GB since it was founded in the UK back in 1978 – that’s a 40-year partnership  still going strong.

To celebrate this ongoing relationship, we worked together to create the Piccadilly sign video to showcase and support some of our incredible Special Olympic GB athletes.




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