The IPA and ISBA have announced a cross-industry plan to improve the pitching process to make it more intentional, accountable, and effective for both advertisers and agencies. Spearheaded by IPA President Julian Douglas, and ISBA’s Andrew Lowdon, the initiative forms a core part of Douglas’ 10x agenda in 2022. The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference. According to IPA President Julian Douglas, previous pitch guides have focused on the ‘how to’ of pitching without…
Read MoreIPA and ISBA announce plans to transform industry pitching process
