Co-op “tests the water” offering ethically-conscious shoppers a “clear” alternative

The Co-op has unveiled plans to switch all of its bottled water to 50% recycled plastic (rPET) in a move which is set to test whether today’s environmentally-conscious consumer is ready to ditch more aesthetically pleasing packaging. The bottles – themselves 100% recyclable and sourced in the UK – do appear darker, greyer and cloudier than those using less or no recycled plastic, and so the community retailer will “test the water”, throwing down the gauntlet to gauge whether ethical consumers will turn the traditional psychology of shopping on its…

Read More

Asda promises customers it will ‘use less and recycle more’ in fight on plastics

Asda has become the first of the “big four” supermarkets to set out detailed plans about how it will reduce its use of plastic. The supermarket, which accounts for 15.3% of the supermarket industry in the UK has also said it wants to create a more collaborative, open environment within the retail industry to help drive innovation and “unwrap” the plastics problem. In a document published on its website today, “Plastic Unwrapped – our pledge to use less and recycle more”, Asda has promised its customers that it will reduce…

Read More

evian® Transforms Its Approach to Plastic to Become a 100% Circular Brand by 2025

evian has announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Working in close relationship with the Ellen MacArthur Foundation to define this roadmap, evian will move from a linear model to a circular one, where all bottles will be made from recycled plastic without the need for any virgin plastics. This will enable…

Read More

Wetherspoons announce they will stop using plastic straws

Pub chain JD Wetherspoon have announced that they will stop using plastic straws across its 900 pubs in the UK and Republic of Ireland by the end of this year. In addition, and with immediate effect, straws will no longer be automatically added to drinks, although they remain available for customers if requested. From January 2018, all of the company’s pubs will use biodegradable paper straws. Wetherspoon chief executive John Hutson said: “These changes are part of an overall commitment from the company to reduce the amount of non-recyclable waste…

Read More