A new campaign by the Royal National Institute of Blind People (RNIB) is highlighting the issue of inaccessible packaging and the impact it has on people with sight loss. As part of its Design for Everyone campaign, the charity is opening its WhatsIn Store, an experiential event aiming to give an insight into how it feels to be confronted with inaccessible packaging. The store will be stocked with products with blank or intentionally vague packaging. Hidden cameras in the shop will film people’s reactions, while the shopkeeper then reveals that this is often the reality…
Read MoreCharity highlights inaccessible packaging with pop-up Store
