Tag: Accessibility

Persil adds new QR codes on packs to improve accessibility

Stuart Mitchell

Persil is adding Accessible QR codes (AQR), developed with Zappar and in collaboration with RNIB, to a range of packs. The codes aim to provide the UK’s 2 million blind and partially sighted people with access to product information and a more inclusive shopping experience. Persil’s capsules in plastic-free packaging and its Ultimate Liquids range will now feature a new enhanced Accessible QR (AQR) code on their packaging. The aim is to create a more inclusive experience in-store and at home for the UK’s 2 million blind and partially sighted…

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New CIPR website function an important step in improving accessibility and inclusiveness

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has introduced a new web accessibility software as part of its commitment to provide a more inclusive online user experience. From today visitors to the CIPR website will find a new button that, when clicked, launches the Recite Me toolbar providing users with options to customise their visit with text to speech functionality, styling features, reading support aids and a translation tool with over 100 languages, a choice of 35 text to speech voices and many other features. Launch the toolbar by clicking the…

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Charity highlights inaccessible packaging with pop-up Store

Stuart Mitchell

A new campaign by the Royal National Institute of Blind People (RNIB) is highlighting the issue of inaccessible packaging and the impact it has on people with sight loss. As part of its Design for Everyone campaign, the charity is opening its WhatsIn Store, an experiential event aiming to give an insight into how it feels to be confronted with inaccessible packaging. The store will be stocked with products with blank or intentionally vague packaging. Hidden cameras in the shop will film people’s reactions, while the shopkeeper then reveals that this is often the reality…

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Research agency urges businesses to consider accessibility

Stuart Mitchell

Thursday 3rd December marks International Day of People with Disability (IDPD), originally created by the United Nations and designed to bring awareness and celebrate the diversity of the global community. This years’ theme is ‘not all disabilities are visible’, something Leeds-based behavioural research and UX consultancy, SimpleUsability, is keen to encourage businesses to consider when interacting with their customers. After SimpleUsability’s research moved to become 100% remote this year, the team reconsidered how they could improve the way the firm recruits and researches with participants with a variety of needs…

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M&S Introduces Sunflower Lanyards To All UK Stores

Stuart Mitchell

M&S to become the first UK retailer to introduce sunflower lanyards into all its stores – spreading the reach of the important scheme developed in the aviation sector which helps customers with hidden disabilities M&S has become the first UK retailer to introduce sunflower lanyards into all of its owned UK stores, alongside giving all 80,000 colleagues clear information on what the lanyards mean and how to serve customers who wear them. In addition to all UK stores, the lanyards will be available for customers to request from M&S’s customer…

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