The Public Relations and Communications Association (PRCA) has partnered with PRWeek to launch a new campaign highlighting the value of PR to business and society. The campaign comes as the PRCA publishes new research revealing eight of ten (82%) CEOs and CFOs from large companies view public relations as ‘important’ or ‘very important’ to protecting and strengthening corporate reputation. The study – commissioned by Yolo Comms – shows that public relations is represented at board-level at more than two-thirds (71%) of large companies. The joint campaign aims to showcase the…
Read MorePRCA & PRWeek launch #PowerOfPR campaign as new research reveals industry’s importance to business
