PRCA & PRWeek launch #PowerOfPR campaign as new research reveals industry’s importance to business

The Public Relations and Communications Association (PRCA) has partnered with PRWeek to launch a new campaign highlighting the value of PR to business and society.

The campaign comes as the PRCA publishes new research revealing eight of ten (82%) CEOs and CFOs from large companies view public relations as ‘important’ or ‘very important’ to protecting and strengthening corporate reputation. The study – commissioned by Yolo Comms – shows that public relations is represented at board-level at more than two-thirds (71%) of large companies.

The joint campaign aims to showcase the positive contribution public relations makes to business and society. PRWeek will publish a series of articles featuring case studies celebrating the value of PR, while the PRCA has called on PR practitioners globally to share videos championing PR practice using #PowerOfPR.

A summary of the global campaign contributions is available here.

How you can take part

– Record a 30-60 second video of yourself (filmed horizontally) revealing why you’re proud to work in public relations
– Post on social media using #PowerOfPR while tagging us on Twitter, Instagram and LinkedIn
– Submit a 400-600 word blog for the campaign focusing on the positive impact PR creates for business or society via email.

Commenting on the launch, PRCA Director-General, Francis Ingham said:

“The power and purpose of PR has never been more visible, and now is the perfect time for our industry to show its pride in the work it delivers.”

PRCA Fellows Chair Alison Clarke MPRCA said:

“Our value is proven and it’s time to shout about it! I look forward to many in the industry getting behind our campaign to give a voice to the power of PR.”

Danny Rogers, PRWeek editor-in-chief, UK & EMEA, said: 

“The essence of public relations is reasserting its importance at a time in history where fear and isolation have become prevalent. Good PR is about powerful connections and the valuable exchange of ideas, opinions and organisational purpose. These characteristics are more vital than ever in 2020.”  

Nik Harta, Managing Director, Yolo Comms said:

“I believe this research clearly supports the value large organisations currently place on their PR teams. Not only will two thirds of those organisations be involving public relations, communications and corporate affairs with their COVID-19 business strategy, it is reassuring to see that they are valued still further as they provide strategic council to senior leadership.”

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