Tag: PR and Communications Census 2018

PR and Communications Census 2018: gender pay gap figures are “inexcusable”

Stuart Mitchell

The PRCA has launched the PR and Communications Census 2018, which revealed that the industry gender pay gap has risen by over 3% since the last report in 2016. The gender pay gap of the PR and communications industry is 21%, an increase of 3.2% since 2016. It is also 2.6% higher than the UK gender pay gap for all types of workplace. This is despite the fact that the industry is overwhelmingly female at 66%, a 2% increase since 2016. The pay disparity between male and female employees is £11,364,…

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PR and Communications Census 2018: “too many people still fail to embrace rigorous evaluation methods”

Stuart Mitchell

The PRCA has stated that “too many people still fail to embrace rigorous evaluation methods” after the PR and Communications Census 2018 revealed slow but positive progress. The Census revealed that the Barcelona Principles 2.0 are the preferred evaluation method, with 24% of PR and communications professionals using this evaluation method, a slight increase from 2016, when 23% of professionals were using this method. 12% of PR and communications practitioners still use AVEs, although this has decreased from 16% since 2016. Over 33% of respondents said they did not use…

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PRCA launches the PR and Communications Census 2018

Stuart Mitchell

The PRCA has launched the PR and Communications Census 2018, which reveals that the UK PR and communications industry is worth £13.8bn, showing growth of 7% since 2016 when it reached £12.9bn. The Census is produced in conjunction with PRWeek and global market research agency Norstat. The PR and Communications Census 2018 also revealed that there is a total of 86,000 employees. This is a steady increase from 2016, when there was a total of 83,000 employees. Key figures:  – Diversity in the industry has improved slightly and the industry…

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