PRCA relaunches PR Apprenticeship programme as Government announces new cash incentives

The PRCA has renewed calls for agencies and in-house teams to capitalise on the benefits of the PR Apprenticeship Programme after the Chancellor Rt Hon Rishi Sunak MP introduced new cash incentives for organisations in an announcement last week. Under new measures announced by the Chancellor, organisations hiring young apprentices will receive cash payments of up to £2,000 per apprentice. The PR Apprenticeship programme offers aspiring practitioners from all backgrounds the opportunity to work full-time in PR while undertaking on-the-job training and assessments. Apprentices work for 18-month periods, with 93%…

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