PRCA relaunches PR Apprenticeship programme as Government announces new cash incentives

The PRCA has renewed calls for agencies and in-house teams to capitalise on the benefits of the PR Apprenticeship Programme after the Chancellor Rt Hon Rishi Sunak MP introduced new cash incentives for organisations in an announcement last week.

Under new measures announced by the Chancellor, organisations hiring young apprentices will receive cash payments of up to £2,000 per apprentice.

The PR Apprenticeship programme offers aspiring practitioners from all backgrounds the opportunity to work full-time in PR while undertaking on-the-job training and assessments. Apprentices work for 18-month periods, with 93% progressing to secure permanent employment in public relations.

The PRCA is inviting PR agencies and in-house teams to learn more about the PR Apprenticeship programme at a free virtual event at 11:00 on Thursday, 30 July. The event offers organisations and young people the opportunity to ask questions about the PR Apprenticeship programme and learn more about the Government’s new incentives.

Panellists will include:

– ADPR Managing Director Kate O’Sullivan
– ADPR Apprentice Kira Daly
– Anaïs Belloul, Press and PR Executive at Alessandra Rich, Former PRCA Best Apprentice, and Co-Chair of Apprenticeships and Skills Group.

Commenting on the news, Francis Ingham, Director-General, PRCA said:

“The PR Apprenticeship Programme broadens the talent pool for the PR industry and is a win-win for businesses and young people alike. Organisations gain access to young talent while aspiring professionals gain first-class experience and training on the job.

“The Chancellor’s announcement last week regarding cash incentives for organisations is welcome and demonstrates that there has never been a better time for organisations to consider hiring an apprentice. I’d urge any colleagues interested in finding out more to join us for the event later this month.”

To find out more about the PR Apprenticeship programme then please register your interest here.

To read how world-class Agencies like Golin and in-house public sector communications teams like Cambridgeshire Police have benefited from the programme, visit here.

For more information on the PR Apprenticeship, click here, or contact Stephanie Umebuani: stephanie.umebuani@prca.org.uk.

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