The Public Relations and Communication’s (PRCA) Confidence Tracker this week sees optimism levels rise again, with PR leaders recording a net positivity score of +61 points; up from +56 points last week, and up from +36 points when the Tracker was launched on 31st March. Senior in-house and agency professionals were asked ‘How confident do you feel about the future of your organisation right now?’ The findings were as follows (findings from 21st April, 7th April, and 31st March respectively in parenthesis): Very confident: 22 (24, 15 18)Quite confident: 51 (47, 38, 36)Neither confident nor…
Read MoreConfidence Tracker: PR Industry Confidence Continues To Build
