PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker published recently. Confidence returning despite challenges Confidence is returning with 76% of responders ‘confident’ or ‘very confident,’ but is still lower than any reading in 2022 or 2021. Those ‘not very confident’ are down since May from 16% down to 10%, which is more consistent with previous readings, although still noticeably up from 2022. Across various global regions, reasons cited for lack of confidence frequently refer to uncertainty and…
Read MorePR professionals AI usage rockets throughout 2023 – PRCA ICCO Confidence Tracker
