Half (50%) of client budgets increased last year as the PR agency sector adapted to the pandemic, according to the PRCA’s 2022 Agency Barometer Report. The nationwide report is a measure of the industry’s mood and expectation. This year’s research offers an upbeat assessment of a growing industry emerging from the economic and societal challenges of the recent past. The study revealed that, on average, 63% of income for UK PR agencies was derived from retained clients. Nevertheless, when it came to new business income, 19% of agencies found new funding solely…
Read MorePRCA Agency Barometer Report: Client budgets increasing as PR emerges from pandemic
