Tag: Pandemic

UN Women Reveals Concerning Regression in Attitudes Towards Gender Roles During Pandemic in New Study

Stuart Mitchell

UN Women and the Unstereotype Alliance, an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising, today launched “The Levers of Change: Gender Equality Attitudes Study 2022, the latest iteration of a bi-annual global study that tracks attitudes towards gender. The 20-country-wide survey shows that some antiquated views of gender have been exacerbated during the COVID-19 pandemic. The study, developed under the leadership of UN Women in partnership with Johnson & Johnson, Kantar, Procter & Gamble and Unilever, examines perceptions across a multitude of areas including leadership…

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PRCA Agency Barometer Report: Client budgets increasing as PR emerges from pandemic

Stuart Mitchell

Half (50%) of client budgets increased last year as the PR agency sector adapted to the pandemic, according to the PRCA’s 2022 Agency Barometer Report. The nationwide report is a measure of the industry’s mood and expectation. This year’s research offers an upbeat assessment of a growing industry emerging from the economic and societal challenges of the recent past. The study revealed that, on average, 63% of income for UK PR agencies was derived from retained clients. Nevertheless, when it came to new business income, 19% of agencies found new funding solely…

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Marketers’ Digital Skills Stagnate And Decline During The Pandemic

Stuart Mitchell

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.  The report finds that unlike many other sectors – which saw digital skills accelerated by the pandemic – the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in Analytics & Data falling the most (-6%), followed by Content Marketing (-4%) and…

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PayPal study reveals how the pandemic will influence our celebrations, gift giving and generosity in 2021

Stuart Mitchell

With Christmas fast approaching, PayPal’s Generosity and Giving 2021 study shines a light on how the pandemic continues to shape our celebrations and gifting traditions. Whilst a quarter of Brits (24%) say it feels like Christmas will be back to normal this year, more than half (57%) of Christmas hosts will only invite double vaccinated guests and two in five (39%) will demand guests take a COVID-19 test before they arrive with 25 per cent admitting it’s because they’re anxious about hosting people due to the pandemic. A key worry…

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As the UK faces a potential mental health tsunami, a third of British employees say their mental wellbeing has worsened since the pandemic began

Stuart Mitchell

Leading wellbeing and performance company, PUSH, has teamed up with mental health charity, Solent Mind, as latest figures show the urgent need for mental health reform within the workplace, and the UK struggles with the uncertainty of the post-pandemic employment landscape.   The YouGov survey commissioned by PUSH and Solent Mind, suggests that a third of GB employees (36.7%) are suffering from worse mental health now, compared with pre-pandemic levels. Perhaps proof many are struggling with the ever changing ‘new normal’ and the challenges that brings.   Even more crucially, as we move from working…

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