The Public Relations and Communications Association (PRCA) has published the results of its U.S. PR and Communications Census, revealing pertinent issues such as industry perception, evolution, and key challenges, particularly in the aftermath of the pandemic. This year’s research, carried out by Perspectus Global and in collaboration with the USC Annenberg Center for Public Relations, is based on survey responses from 112 senior PR and communications professionals across the U.S., with data gathered between September and December 2023. A significant portion of respondents (70%) expressed concerns about the over-reliance on…
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