Tag: PRCA

PRCA launches Q1 Confidence Index revealing optimism amid economic uncertainty

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has launched the results of its inaugural Q1 Confidence Index, marking the first wave of a quarterly survey designed to track industry sentiment and provide insights into the outlook for the public relations and communications sector. The PRCA Confidence Index will be conducted quarterly featuring just two key questions. This quarter, respondents were asked to share their confidence in the future of their own organisations, as well as their thoughts on the broader economic outlook for 2025. The findings reveal a mixed yet…

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PRCA Large Agency Forum: Industry reputation, representation and investment

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has created a Large Agency Forum to engage the largest employers in the industry on issues related to reputation, representation and investment. This initiative is part of PRCA’s ongoing commitment to increasing member value. It recognises the central role large agencies play in driving the industry. The Large Agency Forum will provide a confidential space for agency leaders to engage in high-level discussions on key issues impacting the sector. Discussions within the Forum will centre on: Factors affecting large agencies The state of…

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PRCA Apprenticeship programme rated ‘Outstanding’ in first Ofsted inspection

Stuart Mitchell

The Public Relations and Communications Association’s (PRCA’s) Apprenticeship programme has been rated Outstanding in all areas following its first Ofsted inspection. The inspection, conducted from 8 to 10 January 2025, assessed the overall effectiveness of PRCA’s apprenticeship provision and awarded Outstanding ratings for: The quality of education Behaviour and attitudes Personal development Leadership and management Apprenticeships The PRCA first launched its apprenticeship programme in September 2022 to support the next generation of PR and communications professionals. At the time of inspection, 31 adult apprentices were undertaking training while employed across…

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PRCA joins CBI to strengthen industry representation

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has joined the Confederation of British Industry (CBI) as a member, reinforcing its commitment to championing the PR and communications industry within the broader business landscape. The move aligns with PRCA’s strategic objective to serve as an industry champion, deepening engagement with business and government to secure better representation for the sector. The PRCA’s membership with the CBI will provide the industry with a stronger voice on economic and policy matters, including the role of AI in communications, skills development, and ESG (Environmental,…

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PRCA launches a ‘FRESH’ approach to the new business pitch process

Stuart Mitchell

The Public Relations and Communications Association (PRCA) unveils its new industry guidelines aimed at improving the new business pitch process in public relations. The PRCA Pitch Forward Principles of Best Practice are designed to ensure a more transparent, fair, and efficient process for both clients and agencies. Research among agencies and clients conducted by the PRCA has revealed that successful pitch processes share certain common principles: they are fair, realistic, ethical, structured, and have a healthy conclusion. The PRCA is now encouraging clients and agencies alike to adopt these principles…

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