Tag: PRCA

PRCA Apprenticeship programme rated ‘Outstanding’ in first Ofsted inspection

Stuart Mitchell

The Public Relations and Communications Association’s (PRCA’s) Apprenticeship programme has been rated Outstanding in all areas following its first Ofsted inspection. The inspection, conducted from 8 to 10 January 2025, assessed the overall effectiveness of PRCA’s apprenticeship provision and awarded Outstanding ratings for: The quality of education Behaviour and attitudes Personal development Leadership and management Apprenticeships The PRCA first launched its apprenticeship programme in September 2022 to support the next generation of PR and communications professionals. At the time of inspection, 31 adult apprentices were undertaking training while employed across…

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PRCA joins CBI to strengthen industry representation

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has joined the Confederation of British Industry (CBI) as a member, reinforcing its commitment to championing the PR and communications industry within the broader business landscape. The move aligns with PRCA’s strategic objective to serve as an industry champion, deepening engagement with business and government to secure better representation for the sector. The PRCA’s membership with the CBI will provide the industry with a stronger voice on economic and policy matters, including the role of AI in communications, skills development, and ESG (Environmental,…

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PRCA launches a ‘FRESH’ approach to the new business pitch process

Stuart Mitchell

The Public Relations and Communications Association (PRCA) unveils its new industry guidelines aimed at improving the new business pitch process in public relations. The PRCA Pitch Forward Principles of Best Practice are designed to ensure a more transparent, fair, and efficient process for both clients and agencies. Research among agencies and clients conducted by the PRCA has revealed that successful pitch processes share certain common principles: they are fair, realistic, ethical, structured, and have a healthy conclusion. The PRCA is now encouraging clients and agencies alike to adopt these principles…

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PRCA calls for fair pay and equal access to internships

Stuart Mitchell

The PRCA welcomes the Sutton Trust’s research and supports urgent action to address inequities in internships. It is unacceptable that 61% of internships remain unpaid or underpaid, disproportionately disadvantaging working-class graduates and widening access gaps. The PRCA believes that internships must offer meaningful learning opportunities, structured mentorship, and equal access, to build a more diverse and inclusive industry. As such, we call on all employers to commit to fair recruitment practices and for interns to be paid at least the Living Wage Foundation rates. The PRCA urges the Government to…

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PRCA appoints Sarah Waddington as CEO

Stuart Mitchell

The PRCA has appointed Sarah Waddington CBE as CEO in an interim role until June 2025. Waddington is a professional advisor and non-executive director with Wadds Inc., co-founder and director of Socially Mobile and a former president of the CIPR. She has been a member of the PRCA Board since September 2023 and has been providing interim leadership support for the organisation since 1 November 2024. James Hewes has resigned as CEO of the PRCA and has left the organisation. Ray Eglington, chair of the PRCA, said: “Sarah has played…

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