Tag: PRCA

PRCA launches a ‘FRESH’ approach to the new business pitch process

Stuart Mitchell

The Public Relations and Communications Association (PRCA) unveils its new industry guidelines aimed at improving the new business pitch process in public relations. The PRCA Pitch Forward Principles of Best Practice are designed to ensure a more transparent, fair, and efficient process for both clients and agencies. Research among agencies and clients conducted by the PRCA has revealed that successful pitch processes share certain common principles: they are fair, realistic, ethical, structured, and have a healthy conclusion. The PRCA is now encouraging clients and agencies alike to adopt these principles…

Read More

PRCA calls for fair pay and equal access to internships

Stuart Mitchell

The PRCA welcomes the Sutton Trust’s research and supports urgent action to address inequities in internships. It is unacceptable that 61% of internships remain unpaid or underpaid, disproportionately disadvantaging working-class graduates and widening access gaps. The PRCA believes that internships must offer meaningful learning opportunities, structured mentorship, and equal access, to build a more diverse and inclusive industry. As such, we call on all employers to commit to fair recruitment practices and for interns to be paid at least the Living Wage Foundation rates. The PRCA urges the Government to…

Read More

PRCA appoints Sarah Waddington as CEO

Stuart Mitchell

The PRCA has appointed Sarah Waddington CBE as CEO in an interim role until June 2025. Waddington is a professional advisor and non-executive director with Wadds Inc., co-founder and director of Socially Mobile and a former president of the CIPR. She has been a member of the PRCA Board since September 2023 and has been providing interim leadership support for the organisation since 1 November 2024. James Hewes has resigned as CEO of the PRCA and has left the organisation. Ray Eglington, chair of the PRCA, said: “Sarah has played…

Read More

Diversity, inclusion, and pay gaps take centre stage on the PRCA 2024 UK PR and Communications Census

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has recently launched its UK PR and Communications Census 2024, offering a thorough analysis of the industry’s workforce and trends. This year’s report highlights the challenges of diversity, inclusion, and equity, with an urgent call to address the ethnicity pay gap. Ethnicity pay gap widens The PR industry faces a widening ethnicity pay gap, now at £14,638 in 2024—a 25.6% disparity, up significantly from 16% in 2021. White professionals earn an average salary of £57,153, compared to £42,515 for Non-White professionals. This pay…

Read More

PRCA launches review of Public Affairs Code to ensure it reflects modern practices and instils public trust

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has recently announced it is conducting a review of the Public Affairs Code (PA Code) The PA Code has been in operation for more than a decade, but this is the first time a substantial review has taken place since the PA Code was adopted by the PRCA in 2018 The public, members of the PRCA and all interested parties are invited to participate in the call for evidence which is open until 17th January 2025 The standards governing how public affairs professionals…

Read More