Tag: Pride

SodaStream Unveils Limited Edition Set “Love is Love” in Celebration of Pride Month

Stuart Mitchell

In celebration of Pride Month, SodaStream International LTD, the No. 1 sparkling water brand in the world, released today its limited edition, collectible “Love is Love” bottles, portraying same-sex families. The bottles are promoted by a sincere and touching animated video. The video depicts a man and woman spending an ordinary day in the park with two small girls, playing on swings and sharing ice cream cones. We see the two adults comforting one of the children who fell down. The camera then shows all four characters returning home. The man and woman eventually part ways to two separate houses and embrace their…

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RealHer Cosmetics Launches Campaign Celebrating LGBT Pride Month

Stuart Mitchell

RealHer Cosmetics, is launching their first mascara and liquid eyeliner. Keeping with the brand’s theme, they have named both products with positive affirmations to empower your day. The brand, who previously donated 20% of every purchase to AAUW, will partner with the LGBT Center of Orange County during the month of June. In support of LGBT Pride Month, 20% of all mascara and eyeliner proceeds purchased on their website will be donated. Eye Am OUTstanding – Longwear, waterproof, and smudge-proof liquid eyeliner. This formula is vegan, certified cruelty-free and paraben…

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12 of our favourite Pride Ethical Marketing Campaigns of 2017

Stuart Mitchell

This year’s Pride has brought out some really interesting Ethical Marketing. Here are 12 of our favourite stories we have covered, in no particular order:. 1. In the lead up to Pride this year PrideAM Launched Pride Brand Makeover. PrideAM Launches Pride Brand Makeover 2. Nike celebrates the LGBTQ community with new BETRUE collection Nike celebrates the LGBTQ community with new BETRUE collection 3. Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough” Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough” 4. Visit Seattle Debuts…

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ACLU of Wisconsin rework states flag for Pride

Stuart Mitchell

As LGBT people across the nation celebrate Pride Month and work to change public perspective, the ACLU of Wisconsin is taking a new look at the Badger State’s flag by unveiling an alternative version at pride festivities in Milwaukee and Eau Claire.  By appearances, the front is an official Wisconsin flag – with a sailor and a miner flanking a shield.  But on the back, it’s revealed that the sailor and miner are actually holding hands.  With the upgrade, the ACLU is sending a strong message that the organization is committed to defending the…

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