To celebrate London Pride, Wavemaker got together a panel with formidable experience of bringing LGBTQ+ marketing into the mainstream. They discussed the opportunities – and the potential pitfalls – of targeting LGBTQ+ communities in their communications. The panelists included: Andrew Sanderson, Customer Marketing Manager at Thomas Cook Airlines, Antonia Bonello, Buzzfeed Art and Partnerships Director, Darren Clapich, Founder of Othervox, Maya-Liam Haynes, Social Media Assistant at RNIB, and Peter Heneghan, Head of Communications at LADbible Group. Below is a write up of the key points from the panel, Panelists Andrew Sanderson, Customer Marketing…
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Intel Celebrates LGBTQ Pride 2018 with Drone Light Show
What’s New: Continuing its longstanding commitment to diversity, inclusion and support of the LGBTQ community, Intel celebrated Pride Month with a drone light show that honored the LGBTQ community and Intel employees. “We stand with our LGBTQ colleagues, partners, suppliers, customers and the entire LGBTQ community, by showing our support through our words and actions. It’s an honor to be the CDIO of a company that is a proud supporter of the LGBTQ community, taking demonstrable actions toward building a more inclusive workforce and a more inclusive culture.” – Barb Whye,…
Read MoreASA: Showing some Pride in your marketing
The ASA have put out a post detailing their thoughts on the advertising used in Pride etc, it is a great read and avalable on their site, I have copied below please check out their site: It’s been 46 years since the first march through London streets and over that time the meaning of Pride has evolved making it as much a celebration as an important reminder that the fight for equality has not yet been won. The latter comes into sharp focus when you consider the 2018 Pride Matters…
Read MoreWeTransfer celebrates Pride with amazing work from LGBTQ+ communities around the world
In the series Through the Prism of Pride, WeTransfer explores the power that creative expression has to encourage change, understanding and acceptance in LGBTQ+ communities around the world. Today, WeTransfer celebrates Pride by presenting the series Through the Prism of Pride. The company will showcase five creative projects on WePresent, WeTransfer’s editorial platform. Each continent is represented by a project, to show that although pride is about the same fight, the challenges communities face can be different in various locations. “It’s been brilliant to see the various ways these artists…
Read MoreBrighton Gin Celebrates Brighton Pride And Raises Money For The Rainbow Fund With New Collectors’ Range Of Eight Limited Edition Bottle Designs
In aid of the Rainbow Fund and celebrating the UK’s biggest Pride Festival, award-winning, super premium, small-batch Brighton Gin is releasing 1,400 Limited Edition bottles in eight colour and letter variations a month ahead of Brighton Pride. Collectively, the eight-bottle range spells the world BRIGHTON (or creative anagrams!) and the pink, red, orange, yellow, green, blue, indigo and violet labels reflect the original colours of the iconic Gay Pride Rainbow Flag. Marking its 40th anniversary this year, it was first used at San Francisco Gay Pride 1978. The Limited Edition…
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