Two Years Into Project Earth, Selfridges Zeroes In On A Circular Future For Shopping

Selfridges launches its first annual Project Earth Report, setting out new, ambitious targets to reinvent retail and meet its commitment to a net zero future Materials – It broadens its commitment to only stock products that meet strict environmental and ethical standards by 2030 Models – It introduces bold 2030 targets for 45% of transactions to come from circular products and services, with a Reselfridges initiative that now houses all circular models, forming the backbone of Selfridges’ future business, to change the way we shop Mindsets – Selfridges commits to…

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Selfridges Ambition To Change The Way We Shop And The Way It Does Business

Selfridges has launched a transformational new sustainability initiative, Project Earth – its commitment to change the way we shop by 2025. The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets.…

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