Tag: Project Embrace

Gold Series from Pantene teams up with Black Minds Matter and Project Embrace in campaign to end discrimination against Afro hair in the UK

Stuart Mitchell

A new study released by Pantene reveals the discrimination against Afro hair in the UK is widespread, with at least 93% of Black people with Afro hair having experienced microaggressions related to their hair. Of those surveyed, nearly half (46%) reported the type of microaggression they had experienced was uninvited hair touching, while only 7% of people without Afro hair were able to identify common microaggressions. The Gold Series from Pantene ‘My Hair Won’t Be Silenced’ campaign aims to increase awareness of hair discrimination and common microaggressions in the UK to…

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Billboard Campaign Challenges Beauty Standards

Stuart Mitchell

Afro textured hair is about to take centre stage like never before in 7 cities in the UK under the Project Embrace #afrovisibility billboard campaign initiative. A teacher, a finance manager, a writer, a receptionist, a student and an HR partner, all selected from over 400 women through an open audition, are featured on a series of posters by Quiet Storm. Lekia Lée the founder of Project Embrace has been on a mission to change the narrative around beautiful hair and by extension beauty one billboard at a time ever…

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