Bauer Media Outdoor Europe and M&C Saatchi UK’s LGBTQIA+ group ‘PROUD’ have launched ‘Pride is Everything’, a new campaign created with LGBTQ+ communities across Europe and brought to life on Out of Home sites in the UK, Belgium, Ireland, the Netherlands, Norway, Denmark, Finland, Sweden and Poland. Running across billboards, bus shelters and street posters, the campaign rejects the increasingly homogenised portrayals of Pride often seen during Pride season in favour of something more authentic: a portrait of queer life created by the people living it. Queer creators, community members,…
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