Public relations professionals in the UK are seeing greater attention to corporate purpose from agency heads, according to figures revealed in the International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with PRovoke and Opinium – delivers a robust snapshot of the global PR landscape, revealing the issues, trends, and opportunities for agencies across seven worldwide regions. This year, the survey included new questions to reflect the challenges of the pandemic, as well as increased focus on diversity and racial equity. PR with purpose is becoming…
Read MoreUK firms prioritising corporate purpose – New research from ICCO World PR Report
