Tag: ICCO World PR Report

ESG and AI Top Priorities in ICCO World PR Report

Stuart Mitchell

ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024. Produced annually, the World PR Report is a definitive survey of senior PR leaders and directors, providing insight on growth, investment, technology, ethics, mental health, diversity, measurement, and social media, with a breakdown by seven geographical regions. The change in sentiment to AI impact is noticeable in the ranking of top three technologies for the future,…

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PR leaders predict increased profitability in face of global challenges

Stuart Mitchell

PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021. PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021. The findings point to increasingly more companies paying closer attention to corporate purpose (7.2…

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Meaningful Measurement and Evaluation to shape the future – ICCO World PR Report

Stuart Mitchell

Global agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO World PR Report. When asked which technology will have the greatest impact on the industry in the future, 21% of respondents predicted measurement and analytics, followed by research, insight and planning (18%). With clients and brands requiring support more than ever in corporate reputation, purpose initiatives, and digital services, there is a growing opportunity for PR and communications teams to entrench effective measurement and evaluation frameworks in…

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UK firms prioritising corporate purpose – New research from ICCO World PR Report

Stuart Mitchell

Public relations professionals in the UK are seeing greater attention to corporate purpose from agency heads, according to figures revealed in the International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with PRovoke and Opinium – delivers a robust snapshot of the global PR landscape, revealing the issues, trends, and opportunities for agencies across seven worldwide regions. This year, the survey included new questions to reflect the challenges of the pandemic, as well as increased focus on diversity and racial equity. PR with purpose is becoming…

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