BMO Financial Group has announced its new Pride campaign, inviting anyone in North America to “deposit rainbows” during Pride into BMO’s virtual Rainbow Deposit Box. At a time of year where rainbows are everywhere, the campaign aims to turn every rainbow into tangible action. Similar to taking a picture of a cheque, BMO Rainbow Deposits enables users to make a “deposit” that benefits Rainbow Railroad—a non-profit committed to helping persecuted members of the 2SLGBTQ+ community. BMO will donate $1 for every rainbow deposited, whether taken from nature, captured on flags, or…
Read MoreNow BMO lets you deposit rainbows like you deposit cheques – Turning every rainbow into action
