We don’t often do Guest Posts but we thought that this post from Rebecca Rom-Frank, the Creative Insights Researcher at iStock would be of interest and value to our readers, thanks to Rebecca: This year, Earth Day, celebrated globally on April 22, took place in a changed world. After a year of a global pandemic and social justice movements, consumers now expect brands to communicate with greater empathy than ever before. At iStock, global customer searches for “solar panels on roof” and “sustainable finance” rose significantly in 2020, along with…
Read MoreVisualizing Sustainability in our More Empathetic World By Rebecca Rom-Frank, Creative Insights Researcher, iStock
