Tag: iStock

New Research by iStock Finds that Two out of every Three Women Continue to Face Gender Bias 

Stuart Mitchell

Ahead of International Women’s Day, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, has released research revealing that two out of every three women in the UK (62%) are still experiencing bias, with the top reason being due to their body shape and size (24%).   The findings are reported within research for iStock’s creative insights platform Visual GPS, and indicates British women are experiencing bias due to being too heavy (61%), too curvy (23%), too skinny (13%), and too shapeless (6%).    Although…

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iStock Awards $20,000 to Four Emerging Commercial Photographers, Videographers and Illustrators Globally as Part of Inaugural Inclusion Grant

Stuart Mitchell

iStock, a leader in affordable visual communications for the creative, entrepreneurial, student and SMB communities, today announces the four creative commercial artists chosen to receive its inaugural Inclusion Grant, designed to support them as they endeavour to draw attention to underrepresented communities through their work. The grant was open to commercial photographers, videographers and illustrators based in the U.S., UK, LATAM and Australia and is being awarded in partnership with U.S.-based organization Black Women Photographers, UK-based organization Creative Access, Fotografas Latam and Australia Council for the Arts. “This grant demonstrates…

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Five Tips to Help SMBs Harness the Power of Sport in their Marketing Year-Round

Stuart Mitchell

With the Olympic and Paralympic Winter Games Beijing 2022 ongoing, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives, and students everywhere, has revealed five key strategies to help businesses effectively capitalise on the power of sport to connect with customers on a deeper level.  According to Visual GPS, an iStock research initiative, consumers across the globe are interested in deeper visual representation when it comes to sports, with 81% of people in the UK agreeing that sports should be accessible to everyone. The research also…

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2022 Is Set To Be A Year Of Bold, Transparent Communications For SMBs

Stuart Mitchell

iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, today released its top actionable marketing tips for 2022.  While 2021 has proven to be another difficult year for businesses of all sizes around the globe, people and organisations have pivoted to adapt to the new normal, and for small businesses, the opportunities of a more localized society have never been brighter.   iStock’s Visual GPS research shows that younger generations are no longer driven by in-store experiences, but instead look to shop with businesses that share their values and give back to their local communities. This provides a great opportunity for small businesses, however they need to embrace new technologies, especially online video, to engage with this potentially lucrative market. …

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iStock research reveals UK public choose small brands over global to show support for environment

Stuart Mitchell

In the wake of COP26 in Glasgow, iStock, a leader in affordable visual communications for the creative, entrepreneurial and SMB communities, has released research revealing that supporting the environment and supporting the local economy goes hand in hand for many UK consumers. The findings are reported within research for iStock’s creative insights platform Visual GPS, completed in conjunction with global market research firm MarketCast.  Almost a quarter of British consumers (23%) have shopped with smaller, local companies and brands over global ones, as a way to show support and commitment to protecting the planet and creating a sustainable environment. The research also…

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