2022 Is Set To Be A Year Of Bold, Transparent Communications For SMBs

iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, today released its top actionable marketing tips for 2022.  While 2021 has proven to be another difficult year for businesses of all sizes around the globe, people and organisations have pivoted to adapt to the new normal, and for small businesses, the opportunities of a more localized society have never been brighter.   iStock’s Visual GPS research shows that younger generations are no longer driven by in-store experiences, but instead look to shop with businesses that share their values and give back to their local communities. This provides a great opportunity for small businesses, however they need to embrace new technologies, especially online video, to engage with this potentially lucrative market. …

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iStock research reveals UK public choose small brands over global to show support for environment

In the wake of COP26 in Glasgow, iStock, a leader in affordable visual communications for the creative, entrepreneurial and SMB communities, has released research revealing that supporting the environment and supporting the local economy goes hand in hand for many UK consumers. The findings are reported within research for iStock’s creative insights platform Visual GPS, completed in conjunction with global market research firm MarketCast.  Almost a quarter of British consumers (23%) have shopped with smaller, local companies and brands over global ones, as a way to show support and commitment to protecting the planet and creating a sustainable environment. The research also…

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New iStock study: 94% of respondents believe mental and physical health are equally important

In recognition of World Mental Health Day, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, has released guidelines on the use of imagery to effectively communicate mental health issues without stereotyping or triggering those suffering.  New data from iStock’s research platform Visual GPS shows that the COVID-19 pandemic continues to take a toll on people’s mental health with 1 in 5 people globally stating their biggest source of worry is their continued feelings of discomfort or anxiety and their mental health. The research shows that 94% of respondents believe that it is equally important…

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iStock Tips for Visualising Authentic Representation of People with Disabilities for SMBs and SMEs

Today, on Global Accessibility Awareness Day, iStock celebrates the three-year anniversary of The Disability Collection, launched in partnership with Verizon Media and the National Disability Leadership Alliance (NDLA) to depict authentic, diverse representations of people with disabilities in media, marketing and advertising.   According to iStock Visual GPS research, nearly 8 in 10 people globally expect that the businesses they engage with are consistently committed to inclusivity and diversity in their visual communications. The data also reveals that 6 out of 10 people prefer to buy from businesses that are…

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New data from iStock shows an increase in UK businesses supporting Ramadan in 2021

As the Holy Month of Ramadan ends, iStock, a leading global source of visual content, can reveal more UK businesses are searching for content for advertising campaigns in support of “Ramadan” and “Eid”. Year on year iStock customers increased searches by 20% for visuals of “Ramadan” and an increase of over 80% for searches of the traditional Arabic greeting “Eid Mubarak”. UK businesses are also increasing their searches for visual content that represents the UK Muslim community as a whole. From 2019 to 2020 iStock saw an increase in searches…

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