Tag: recycling

Co-op proves it has the bottle with new recycling initiative

Stuart Mitchell

Co-op is launching a trial to uncover the number of its own-brand plastic bottles that are being recycled to improve its understanding of true recycling figures to help benchmark future rates for the industry. The UK’s leading convenience retailer is working in partnership with Polytag – a technology business that enables a circular economy for packaging – to collect recycling data that will showcase the exact number of Co-op bottles that are being sorted at recycling centres. Co-op will be the first brand in the world to start collecting data…

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Domino’s® New Packaging Design Encourages Customers to “Do Their Slice” to Increase Recycling Efforts

Stuart Mitchell

Nearly everything that leaves a Domino’s® store leaves in the same type of packaging: a corrugated box made of more than 70 percent recycled content. To continue meeting the demands for recycled content in corrugated packaging, it is key that pizza boxes are consistently diverted from landfills. Domino’s® knows that to do this, it must continue delivering the facts about pizza box recycling to its customers. And what better way to do that, than through the box itself? WestRock and Domino’s® partnered to print recycling messaging on their pizza boxes…

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CAP – Get real about your recycling claims

Stuart Mitchell

The ASA/CAP have released a post called: Get real about your recycling claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Next week is Recycle Week 2022, getting real about recycling is this year’s focus. For the ASA and CAP this means making sure claims about recyclability or a product’s recycled content are accurate, clear and don’t exaggerate. Climate change and the environment are currently…

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Lambeth joins In The Loop with colourful solar-powered bins to boost recycling on-the-go

Stuart Mitchell

Bright, colourful and eye-catching bins are being installed in the areas of Waterloo, Brixton, Clapham, Streatham and West Norwood, as a new on-the-go recycling initiative is launched by environmental charity Hubbub and Lambeth Council. The ‘Lambeth #InTheLoop’  campaign will make it as easy as possible for people to recycle empty glass, plastic bottles, cans and therefore improve recycling rates. In addition, coffee cups will be collected separately in a small-scale trial in Brixton thanks to new dedicated cup recycling bins. On-the-go waste continues to be a significant problem for authorities…

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The Coca-Cola Company Teams Up with Bill Nye to Demystify Recycling in Striking Animation

Stuart Mitchell

As science educator Bill Nye always says, “It’s not magic, it’s science!” And now he’s helping to show the magic – and the science – behind recycling. The Coca-Cola Company teams up with Bill Nye to unveil an animated, stop-motion short film that illustrates the holistic recycling process. The film breaks down the ins-and-outs of plastic recycling for viewers to demystify the process, with the ultimate goal of inspiring action. “As we know, we need to reuse plastic,” says Bill Nye. “That’s why I’m partnering with The Coca-Cola Company to…

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