ASA Releases research into consumer understanding of reference prices in ads

The ASA have released some research they have done into consumer undertsanding of reference prices in Ads through a post on their website as shown below (text (c) ASA), it’s well worth exploring the ASA site for more on their rules and rulings. Price comparisons and savings are a familiar sight in ads, be it in online promotions for the latest gadgets, newspaper ads promoting discounts for the next grocery shop or TV ads offering savings on a range of household goods. It’s not a secret that everyone likes getting a…

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