Kantar launches new reputation intelligence platform

Kantar – the world’s leading data, insights and consulting company – announce the UK launch of Kantar Reputation, its new single global platform for managing, monitoring and analysing earned media activity. Kantar Reputation is the only platform that provides communications and PR professionals with a single source for planning, targeting, distributing, monitoring and analysing earned media activity, providing insight and support at every stage of the communications cycle. Kantar Reputation allows users to: Access qualified media coverage across print, online, broadcast and social media Be alerted to new coverage and…

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