Tag: Kantar

Global marketing industry rallies behind second Global DEI Census in March 2023

Stuart Mitchell

An industry coalition of 10 global marketing and advertising organisations has announced plans for a second Global DEI Census in March 2023. The initiative is supported by the WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and Adweek.  The goal is to look again at the state of diversity, equity and inclusion in the marketing and advertising industry, as well as people’s sense of belonging and absence of discrimination, in order to monitor progress on the results of the inaugural 2021 census.  …

Read More

Kantar launches new reputation intelligence platform

Stuart Mitchell

Kantar – the world’s leading data, insights and consulting company – announce the UK launch of Kantar Reputation, its new single global platform for managing, monitoring and analysing earned media activity. Kantar Reputation is the only platform that provides communications and PR professionals with a single source for planning, targeting, distributing, monitoring and analysing earned media activity, providing insight and support at every stage of the communications cycle. Kantar Reputation allows users to: Access qualified media coverage across print, online, broadcast and social media Be alerted to new coverage and…

Read More