Milk & Honey PR research shows businesses strive to be a force for good

Industry leaders committed to protecting people, purpose and planet Research commissioned by London based Milk & Honey PR shows that an overwhelming number of businesses believe that they should be a “force for good”. The survey, conducted by The Pulse Business, received responses from clients and communications specialists about their attitudes towards business and its role in wider society. The research, carried out at the end of June 2020 to support Milk & Honey’s People, Purpose, Planet report, posed a single question: “do you think every company should use their business as a force for good?”  More than…

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Survey: 4 in 10 brands deliver ads on unsafe sites

Research from Sizmek has revealed the extent of brand safety concerns among marketers, with 38% admitting to having delivered an advert on a controversial or unsafe web page. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also showed that only 61% of marketers currently have a third-party brand safety solution/partner in place on their digital campaign. This new research from Sizmek is the first in a series of three reports focusing on the challenges that marketers face in the current digital landscape. Barriers to…

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St. Jude Children’s Research Hospital® Unites Nation In Giving Thanks During Holiday Season; Raises More Than $108 Million For The Research And Treatment Of Childhood Cancer

The 14th annual St. Jude Thanks and Giving® campaign saw generous shoppers, corporate partners and celebrities once again helping transform the holiday season into a time of giving thanks by raising more than $108 million to support the St. Jude mission of finding cures and saving children battling cancer and other life-threatening diseases. Throughout the holiday season, shoppers donated at more than 70 corporate partners representing a cross-section in retail, restaurant, travel, hospitality, media and more. Best Buy once again led all partners, raising $20 million. Thanks to campaigns such…

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