Research from Sizmek has revealed the extent of brand safety concerns among marketers, with 38% admitting to having delivered an advert on a controversial or unsafe web page. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also showed that only 61% of marketers currently have a third-party brand safety solution/partner in place on their digital campaign. This new research from Sizmek is the first in a series of three reports focusing on the challenges that marketers face in the current digital landscape. Barriers to…
Read MoreSurvey: 4 in 10 brands deliver ads on unsafe sites
