WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability. While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals. Most of the world’s biggest companies have Responsible Marketing Frameworks in place and recognise their growing importance but few have policies which cover all key areas, according to new research from the WFA. Eighty-eight per cent of companies have a Framework…
Read MoreBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
