Costa Coffee trials innovative reusable cup scheme powered by blockchain

Costa Coffee,  has launched a trial of a new blockchain technology-powered reusable cup scheme called BURT. BURT – which stands for ‘Borrow, Use, Reuse, Take Back’ – builds on Costa Coffee’s work to improve the sustainability of its cups and packaging by utilising innovative digital technology, seeking to shift consumer behaviour towards reuse. The trial launches today across 14 stores in Glasgow, the home of COP26, and will last for six months. Costa Coffee will be using the trial to gain feedback from customers and learn about uptake and behaviour…

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