Despite complex consumer preferences for bioplastics in Japan, adoption of these materials could be enhanced through educational interventions To facilitate the transition to a bioeconomy, understanding consumer behavior and preferences regarding bioplastics is crucial. Researchers conducted a comprehensive study on the factors influencing consumer choices in Japan. Their findings show that Japanese consumers have limited comprehension of bioplastics and do not exhibit unconditional preference towards them. These findings could guide the development of acceptable bioplastics and targeted strategies aimed at improving consumer awareness, ultimately driving the adoption of bio-based and…
Read MoreNew Study Sheds Light on Awareness and Preferences for Bioplastics in Japan
