Tag: Monica Lewinsky

Monica Lewinsky Caps Off Anti-Bullying Campaign, “The Epidemic”, with Launch of @GoodnessBot on Twitter

Stuart Mitchell

Have you ever wished you could snap your fingers and summon a friend to stand up for you in a bullying situation? Or simply help a target of bullying online? After launching The-Epidemic.com, a unique dual-screen, interactive experience which creates awareness about the global epidemic of cyberbullying and its dire consequences, Ms. Lewinsky and her team are releasing a part two to the campaign, timed to build on this momentum and punctuate the end of October’s Anti-Bullying Month. Enter the @GoodnessBot – an antidote to online negativity and hate. The @GoodnessBot is…

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Monica Lewinsky Launches Powerful “The Epidemic” Campaign & PSA for October’s Anti-Bullying Month

Stuart Mitchell

Social activist, global public speaker, and Vanity Fair Contributing Editor Monica Lewinsky announces the launch today of “The Epidemic”, her latest anti-bullying campaign. Following the success of her previous campaigns – the 2017’s Emmy nominated “In Real Life” and 2018’s “#DefyTheName,” – this year’s PSA impactfully builds on their earlier work, tackling the issue of online bullying which has reached epidemic proportions. “The Epidemic” presents viewers with an average American teenager, Hailey, as she shows symptoms of a mysterious illness. But there’s more than meets the eye. After watching the…

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Monica Lewinsky Launches #DefyTheName Campaign with Star-Studded PSA for Anti-Bullying Month

Stuart Mitchell

Social activist, public speaker, and Vanity Fair Contributing Editor Monica Lewinsky announces today the launch of #DefyTheName – the campaign for 2018’s National Bullying Prevention Month. It follows the success of her 2017 #ClickWithCompassion campaign, which was nominated for an Emmy for Outstanding Commercial for its award-winning PSA. This year’s campaign enlists a who’s who of big names to show those experiencing bullying that they’re not alone – and in fact part of an incredible community of celebrities, entrepreneurs, thought leaders, artists, and more. The #DefyTheName PSA disarms the most…

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Ethical Marketing and Celebrity

Stuart Mitchell

We’ve covered a lot of interesting stories this week, including a charity bike ride in the US and a new anti-bullying PSA. What made those two specifically stand out was celebrity involvement. The bike ride featured Katee Sackoff, possibly best known for playing Starbuck in the Battlestar Galactica reboot, and the anti-bullying PSA was being fronted by Monica Lewinsky. When we covered these we cover them because we felt they were interesting stories about marketing ethical projects. One thing I hadn’t counted on was whether the celebrity involvement would make…

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Monica Lewinsky Debuts “In Real Life” PSA and New #BeStrong Emojis

Stuart Mitchell

Bullying prevention social activist Monica Lewinsky announces the launch of the “In Real Life” PSA campaign – including new additions to the #BeStrong suite of emojis. October is Bullying Prevention Month and the film and emojis are designed to bring attention to the epidemic of cyberbullying and offer solutions. While the PSA draws attention to the difference between how people behave online versus in real life, the #BeStrong emojis allow people to take action when witnessing online bullying. “In Real Life” is a powerful exploration of bullying that recasts the…

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