Tag: BMW

Serviceplan Group and BMW expand agency model ‘THE MARCOM ENGINE’

Stuart Mitchell

The Serviceplan Group and the BMW Group are continuing and expanding their successful cooperation within the scope of the agency model “THE MARCOM ENGINE”. Following the recent contract extension until the end of 2027, Serviceplan will also be responsible for the majority of asset production as well as the adaptation and rollout of central campaigns. Christian Schmitz, who has held the role of CEO at The Marcom Engine for three years, comments: “THE MARCOM ENGINE stands for an operationally optimised and efficient agency model that delivers data-driven product communication from…

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BMW Group Trials Wind Energy Innovation in UK First

Stuart Mitchell

BMW Group recently announced the installation of the UK’s first “motionless” wind energy system at the MINI manufacturing plant in Oxford. Utilising Aeromine Technologies’ innovative, low-impact technology, the system harnesses wind power to produce clean energy without visible moving parts. BMW Group’s Oxford Plant will serve as a testbed for this cutting-edge technology, assessing its potential to enhance energy efficiency across BMW Group sites around the world, as well as commercial buildings in the UK. This new innovative energy project is part of the BMW Startup Garage, a business unit…

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EV manufacturers and tech companies pledge to exclude ocean minerals from their supply chains

Stuart Mitchell

BMW, in partnership with the World Wildlife Fund (WWF) and joined by Samsung SDI, Google and Volvo Group, announced that it is committing to not use minerals mined from the ocean in their electric vehicle batteries. This announcement—which will make waves in the electric vehicle (EV) market—makes clear the rapid growth in EVs needed for tackling climate change does not need to be responsible for severe and irreversible damage to ocean biodiversity, fisheries and carbon stores.  By committing to excluding ocean minerals from their supply chains, these companies offer a…

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