Tag: Serviceplan

The Last Day Pass: Serviceplan Campaign X Partners with LAAX Ski Resort on Creative Solution to Prevent 3 April 2056 Being the Last Ever Ski Day at Vorab Glacier

Stuart Mitchell

3 April 2056 could be the last possible ski day on the Vorab Glacier: this frightening prediction comes from the calculations of ETH Zurich, based on their so-called glacier model and taking into account current CO2 emissions. In order to postpone this day as far as possible, Serviceplan Campaign X and the LAAX ski resort have developed the “Last Day Pass”, “A ski pass for the day that will hopefully never come”. The “Last Day Pass” campaign even makes it possible to save the Vorab Glacier from the comfort of…

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METRO and Serviceplan call for support of the hospitality industry all over the world at Christmas

Stuart Mitchell

The global COVID-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO’s global creative agency, Serviceplan Campaign Hamburg. The objective of the global “Give your kitchen a break” campaign, is to encourage as many people as…

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PENNY and Serviceplan Campaign Celebrate Christmas for Everyone with Heart-warming Animated Film and Fundraising Collaboration with German Red Cross

Stuart Mitchell

Under the motto “Imagine if everyone did that: then it would be Christmas for everyone.” PENNY and lead agency Serviceplan Campaign are speaking out in favour of more charity and fellowship during these uncertain times. The core message of the campaign is communicated via an animated film produced by Glassworks Amsterdam.In addition to Serviceplan Campaign and Glassworks, Plan.Net Technology and Neverest as well as Spark Marketing Entertainment and 2Wei are responsible for the conception and implementation of the campaign. The iconic Bob Marley track “Three Little Birds” was reinterpreted especially for…

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Serviceplan Group Launches The Rainmakers series of video talks

Stuart Mitchell

The Serviceplan Group has launched a new business content series entitled “The Rainmakers”. Six times a year, specially produced videos will highlight the latest and most important global trends in creativity, design, media and digital. The series was initiated by Jason Romeyko, Worldwide Executive Creative Director Serviceplan Group, and Marcus Schnarr, CMO International Serviceplan Group. It is hosted by Jason Romeyko who meets international experts from the world of communication selected for their expertise in different sectors to share their insights on a curated series of themes. The videos will…

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“Born Integrated” – Serviceplan Makes Everyone Part of its 50 Year Anniversary Design

Stuart Mitchell

Europe’s largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the “Serviceplan” that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company. The SP50 anniversary logo – a clear homage to the original agency logo from the 1970s – was…

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